I have decided to do a short post on how analytics can help an organization. I am currently acting as the Social Media Coordinator for the World Partnership Walk London and am currently trying to see how new ways of online activity can help raise awareness, bring back past ambassadors and teams as well as new members.
I thought this would be a good way to discover the possibilities of analytics.
The World Partnership Walk is a yearly event put on by the Aga Khan Foundation Canada to raise awareness and funds to support several developmental projects in developing countries in Asia and Africa. This year the theme at our conference was "Teams" - we are striving to spread awareness so that individuals will think about starting their own teams whether it be with family and friends or at the workplace.
1. With analytics we can monitor the conversations about the Walk not only locally but nationally as well.
- who in what country is talking about the Walk.
- How many people are interacting with our messages?
- How are people responding? Positive or Negative?
2. We can reach out to those who have formally participated and who have fundraised for the walk
- Are they engaged with the current promotions?
- Are they telling their friends?
- If not, why? Do we need to reach out to them?
3. Is our hashtag useful?
- Are people using it?
- Is it linking them to our other platforms - Instagram, Youtube, National Facebook Page
4. We can see if the other 9 walk cities have similar promotions or do they have different ideas
- can we ask them to help promote?
- Can we use their ideas and apply it locally?
5. We can see if the National handle/ page/accounts are promoting our event as much as the others
- If yes how?
- If not, why? Do we need to execute better? Do we have a smaller audience?
That'a all I have right now but if anyone else has suggestions I would greatly appreciate it! I'm learning as I go through the process :)
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