Social Media Fails

To conclude this blog, it seems only appropriate to discuss how it is important to understand the power social media has over a company or organization. During the last week of class, we saw how several social media scandals resulted in social media “fails.” From the HMV employee strike take over to the #McDHorrorStories, social media has become a powerful tool which can cause harm to company if they are not careful.

For example, in HMV’s case, an employee who had formally worked on the company’s social media account (Twitter) showed how, when companies are not aware of their own social media impact, it can lead to their downfall by live tweeting the mass firing HMV was conducting at that time.

Similarly, McDonalds released the hastag #mcdstories where customers were able to tweet their McDonalds stories. The goal was to encourage people to share child hood memories or emotional stories with the rest of the community. Unfortunately, the hashtag stopped being used by McDonalds two hours after they began circulation because customers were sharing their McDonald’s horror stories rather than positive stories.

Both these examples go to show how social media is important in the overall image of the company. In both HMV and McDonalds, social media scandals were produced because of negative employee and customer feedback due to lack of attention to social media outlets.

World Partnership Walk and Analytics

Hi gang!

I have decided to do a short post on how analytics can help an organization. I am currently acting as the Social Media Coordinator for the World Partnership Walk London and am currently trying to see how new ways of online activity can help raise awareness, bring back past ambassadors and teams as well as new members.

I thought this would be a good way to discover the possibilities of analytics.

The World Partnership Walk is a yearly event put on by the Aga Khan Foundation Canada to raise awareness and funds to support several developmental projects in developing countries in Asia and Africa. This year the theme at our conference was "Teams" - we are striving to spread awareness so that individuals will think about starting their own teams whether it be with family and friends or at the workplace.

1. With analytics we can monitor the conversations about the Walk not only locally but nationally as well.

• who in what country is talking about the Walk. 
• How many people are interacting with our messages? 
• How are people responding? Positive or Negative? 

2. We can reach out to those who have formally participated and who have fundraised for the walk

• Are they engaged with the current promotions? 
• Are they telling their friends? 
• If not, why? Do we need to reach out to them? 

3. Is our hashtag useful? 

• Are people using it? 
• Is it linking them to our other platforms - Instagram, Youtube, National Facebook Page

4. We can see if the other 9 walk cities have similar promotions or do they have different ideas

• can we ask them to help promote? 
• Can we use their ideas and apply it locally?

5. We can see if the National handle/ page/accounts are promoting our event as much as the others 

• If yes how? 
• If not, why? Do we need to execute better? Do we have a smaller audience? 

That'a all I have right now but if anyone else has suggestions I would greatly appreciate it! I'm learning as I go through the process :)